Social Media Strategy

Let’s face it. Participating in social media channels for your business could be very time consuming, but not if you have systems in place to make you more productive. Part of developing your social media strategy is to set up systems to make your life a whole lot easier. Without systems in place, you will definitely be overwhelmed with all the activities you will be doing on a regular basis. Being organized not only saves you time but it saves you from the frustration and burnout you will most likely experience when participating in your social media channels.

Time management is a vital part of your overall social media strategy. A lot of business owners put a lot of time and effort in building their online presence. They sign in to their social networks to see if someone has left a comment, or have “liked” their post, sent a mention on Twitter, or do a Google search of related news in their industry or check any mentions of their brand. Does this sound like you? This habit of monitoring your brand can get in the way of being productive. I want you to quit doing this and start fresh. It’s time you put up systems that will lessen your time managing your social media activities so no time is ever wasted. These are the systems you need to set up:

Social media management tools – Use social media management tools or dashboards. These dashboards enable you to post to several of your social media accounts and monitor them. I use Hootsuite (my favourite) to schedule my messages to be sent out on specific dates and times. This comes in handy if you have a hectic schedule or if you have other important tasks to focus on. Aside from Hootsuite, there are other social media monitoring tools that allow you to schedule your messages, monitor your brand, analyze your statistics, track your target keywords, and many other features. Some tools are free and some are paid. Some are simple while some are complicated to use. Check out the features of each social media monitoring tool and see if they have the features that you need, if they don’t, go to the next. Choose the tool that you feel would work best for you and the level of your technology skill (not all of us are techie).